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Promote themed catalogs: From Christmas to Valentine's

Digital catalog strategies

min read

by Simon E. Pagaard

Retailers know the impact of themed campaigns for holidays and celebrations. Get the Why, How, Tweaks and Results of using digital catalogs for those occasions!

Use your online catalogs to promote your campaigns and tailor them to suit your theme. Use a selection of products and visuals, like photos and videos, to encourage customers to engage and insert product links directly into your campaigns so shoppers can immediately act on their inspiration.

Here's an example of the Danish retailer Sinnerup's yearly Christmas catalog:

You can then promote your catalogs across your online store, social media and email newsletter to name a few. Highlight your catalog on your homepage or link directly to a promotion banner from a Facebook ad.

Tweaking the catalog

One thing is designing your digital catalog for a specific holiday, but you can also add a themed or seasonal touch directly on top of your digital catalogs with custom scripting!

Black Friday

Make your Black Friday catalog stand out with ribbon-tearing-effects, fireworks and confetti:

Christmas

For Christmas, you could add some coziness with snow peacefully drifting across your themed catalog:

Learn how to do it.

Valentine's Day

For St. Valentine's Day, you could add hearts on top of your digital catalog with Custom Scripting:

Learn how to do it.

Results

By promoting your holiday and themed catalogs and campaigns, you'll see an increase in campaign views, product views and conversions. If you attract your customers through your catalog, you can reduce your bounce rate and see an increase in overall webshop engagement.

When you take the time to improve your customer journey and make more of an impact with your marketing efforts, you'll provide a more logical, inspirational and effective shopping experience.

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Maximize your catalog promotion across social media

Online catalogs are a flexible format that can appeal to multiple audiences. That's why they're such a successful tool to promote across social media. Whether it’s for those who regularly shop for deals and discounts, or those who want a spark of inspiration, your catalog is a recognizable format that keeps shoppers engaged. When it comes to social media promotion, there are two approaches; paid and organic. We’ve put together some examples to show you exactly how leading brands across the world use social media tactics to promote their catalogs.

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